Television has poor colour settings.
Press the 'MENU' button, then press cursor up/down to select COLOUR and press cursor left/right to adjust the picture colour setting to suit individual preference. Press the 'i+' button to exit the menu.
You may press the 'SMART PICTURE' button
(symbol: a rectangle) on the remote control to select the pre-set picture settings like RICH, NATURAL, SOFT or MULTIMEDIA mode that give you the best picture quality.